6 days will sell $1 billion in smartphones. Millet or become the biggest winner.
With the start of the Indian holiday shopping season on October 10, mobile phone manufacturers have begun to collectively force this to seize this promotion season.
According to data from market research firm Counterpoint, in the six days from October 10 to October 15, the Indian market will sell a total of $1 billion worth of smartphones, setting a new record.
More than one-third of smartphones currently sold in India come from online channels, and with the arrival of the promotion season, this proportion will rise sharply, and the most conservative statistics, more than 85% of Indian smartphone sales will occur online. channel.
Overall, the share of Chinese manufacturers in the Indian smartphone market is rising, while the share of Indian manufacturers is significantly lower. Some multinational companies, such as Samsung, Panasonic and Asustek, are also entering the market, but production is very limited. Chinese manufacturers will embrace this festival. ”
Counterpoint’s data shows that Xiaomi will account for more than half of the online channel. In October of this year, for every 10 mobile phones sold in the Indian online market, there were 7 manufacturers from mainland China.
It is worth mentioning that, according to Xiaomi TV’s official Weibo news, in the Indian e-commerce promotion peak Diwali, although the TVs sold on Amazon are only 32-inch and 49-inch models, they occupy the Amazon Bestsellers respectively. 1st and 2nd, the fastest time to sell out is only 15 seconds, once again with the results, Xiaomi TV is widely loved in India. Diwali is also known as Diwali, usually for five days between October and November. This is a year in which Indian families buy new clothes, home improvement items, gifts, gold and other large-scale purchases. It is also the peak period for Indian e-commerce promotions, equivalent to China’s double eleven.
Since its entry into India on February 14, Xiaomi TV has been widely welcomed by local users. On the day of the sale, even the prototypes have been bought. And in just 6 months, it sold more than 500,000 TVs, and it has extremely strong competitiveness, so it is not unexpected that the top seller list is the first.
According to public information, the July data of flipkart, the largest e-commerce website in India, shows that Xiaomi TV has won 56.6% of the market share of the platform, and the total TV market share in India has exceeded 10%.
Last month, IDC released the Indian smart home market report for the second quarter of 2018. The shipment of millet TV shipments in the second quarter tripled compared with the first quarter and became the first brand of smart TV in India.
Just recently, on September 27th, Xiaomi released the new Xiaomi TV 4 Pro 55-inch, Xiaomi TV 4A Pro 49-inch and Xiaomi TV 4C Pro 32-inch smart TV in India, and brought support for voice search. The remote control, coupled with the still powerful configuration and cost-effective, can be foreseen, the first or the normal in the Indian millet TV.
Xiaomi India confirmed that as of the news release, Xiaomi’s sales of red rice 5A mobile phone products exceeded 10 million units in India, and Red Rice 5A became the shipping king of the Indian smartphone market.
In November 2017, Xiaomi released a red rice 5A mobile phone in India, initially priced at 4,999 rupees (about 466 yuan). As of March this year, the sales of this model mobile phone exceeded 5 million units. At the beginning of March, Xiaomi made adjustments to the price of the model phone, and the price rose to 5,999 yuan (about 559 yuan). However, the price increase did not extinguish the enthusiasm of consumers. In less than a year, the model successfully broke through 10 million units. Data survey agency IDC said in a survey in August this year that Red Rice 5A became the fastest-selling mobile phone in India and achieved milestones in a short period of time.
Raghu Reddy, head of online sales in the Xiaomi factor area, believes that “this extraordinary achievement is derived from millions of rice noodles in India and customers’ love for Xiaomi. Red rice 5A is one of the heavy products that Xiaomi has built for India. Achieving the combination of conscience quality and sincere price, making it the leader in its class. Recently, Xiaomi has launched a more outstanding red rice 6A series. In the future, we will launch more suitable consumers for the local market. Innovative products with psychological needs, our goal is to make smartphones available to all Indian consumers.”
It is reported that since the launch of the Red Rice 5A in India, it has been in the market as a “ba screen” status. It is available in 2 GB RAM + 16 GB and 3 GB RAM + 32 GB versions, priced at Rs 5,999 and Rs 6,999 (approximately RMB 652), with different colors such as blue, dark gray, gold and rose gold. select. Red rice 5A can be purchased in India through the Xiaomi online channel, local supermarket Flipkart and Mijia specialty store.
Last month, Xiaomi launched the “successor” 6A, which adjusted the camera, battery capacity and screen size, and used the 2 GHz MediaTek Helio A22 quad-core processor to improve the running speed and provide more running performance.
Last month, Xiaomi launched Redmi 6A as the successor to Redmi 5A. Like the Redmi 5A, its follow-up is equipped with a 13 megapixel rear camera, a 5 megapixel front camera and a 3,000 mAh battery. The Redmi 6A comes with new features, a larger 5.45-inch HD+ display and an 18:9 aspect ratio. It is powered by the 2 GHz MediaTek Helio A22 quad-core processor and performs better than the older Snapdragon 425 that powers the Redmi 5A. Red rice 6A supports face unlocking and applies MIUI 9 Android system. Users can upgrade the latest MIU 10 when they arrive, and their 16G and 32G products are also priced at 5999 and 6999 rupees respectively. In addition to the above-mentioned channels, the Red Rice 6A can also be ordered in the Amazon Marketplace in India.
As the second most populous country in the world, India is following the path of Chinese social growth. Compared with Chinese users who have upgraded consumption in recent years, Indian consumers are more enthusiastic about cost-effective products. India has become a piece of fat for the Chinese mobile army.
A number of Chinese mobile phone brands, including glory, vivo, OPPO, and Jinli, have rushed to the Indian market to expand their territory. With the “price of kindness”, Xiaomi has become one of the best. It is reported that the same configuration products, millet price is only two-thirds of vivo and so on, so that eventually the “big boss” Samsung, which was entrenched in the Indian market, pulled down the “throne.” According to IDC data, in the second quarter of 2018, Xiaomi’s shipments in the Indian mobile phone market accounted for 29.4%.
In India, in addition to Lei’s personal platform “Are You OK”, Xiaomi has also become the first smartphone brand to provide localized customization functions for Indian users. In 2015, it launched the special function of visual display of Indian public service numbers, which solved the problem of India. In a language environment, it takes a lot of time to listen to different language options and menus at various levels. Follow-up, also access to India’s local taxi software, news aggregation, listening to song software and other software, so that Indians think of Xiaomi as a brand launched by local companies.
In order to avoid fluctuations in tariffs and exchange rates, Xiaomi has cooperated with Foxconn to establish a production base in India. At present, it has formed six assembly plants and achieved local manufacturing of more than 95% of its products. In April, as the tariff on Indian mobile phone boards was raised to 10%, the import tariff of the whole machine was raised from 10% to 20%. Xiaomi’s Indian manufacturing provided a guarantee for maintaining the price/performance advantage.
At present, there are 4 million active online users in Xiaomi India.related articles http://ts80hou.com/en/buy china mobile.html